Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken
Publikasjonsdetaljer
Tidsskrift : International Journal on Food System Dynamics , vol. 14 , p. 212–225 , 2023
Internasjonale standardnummer
:
Elektronisk
:
1869-6945
Publikasjonstype : Vitenskapelig artikkel
Sak : 2
Lenker
:
DOI
:
doi.org/10.18461/ijfsd.v14i2.F...
ARKIV
:
hdl.handle.net/11250/3080391
Forskningsområder
Forbrukerinnsikt
Samfunnspåvirkning
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Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no
Sammendrag
In 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions.
