E-commerce of Seafood – A Review of Existing Research
Publikasjonsdetaljer
Tidsskrift : Journal of International Food & Agribusiness Marketing , p. 1–33 , 2020
								
									Internasjonale standardnummer
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																	Trykt
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									0897-4438
									
																	Elektronisk
									:
									1528-6983
									
															
Publikasjonstype : Vitenskapelig oversiktsartikkel/review
									
										Lenker
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																			DOI
										:
										
																						doi.org/10.1080/08974438.2020....
											
										
										
																			ARKIV
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																						hdl.handle.net/11250/2687509
											
										
										
																	
Forskningsområder
Markedsføringsstrategi
Økonomi og lønnsomhet
Markedsstudier
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Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no
Sammendrag
This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.


