My style, my food, my waste! Consumer food waste-related lifestyle segments
Publikasjonsdetaljer
Tidsskrift : Journal of Retailing and Consumer Services , vol. 59 , p. 0 , 2021
Utgiver : Elsevier
Internasjonale standardnummer
:
Trykt
:
0969-6989
Elektronisk
:
1873-1384
Publikasjonstype : Vitenskapelig artikkel
Lenker
:
ARKIV
:
hdl.handle.net/11250/2728079
DOI
:
doi.org/10.1016/j.jretconser.2...
Forskningsområder
Forbrukerinnsikt
Bærekraft
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Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no
Sammendrag
Adapting responsible food marketing practices to different customer types can make a valuable contribution to reducing food waste. The current study investigated the relation between food (waste)-related lifestyle patterns and self-reported food waste, choices for suboptimal food, and food waste awareness using a survey with 4214 consumers across five Northern and Western European countries. Results show differences in food wastage, suboptimal choices, and awareness for five clusters of consumers identified on the basis of food (waste)-related lifestyle patterns. Findings of commonalities allow deriving general food marketing actions targeted to these different consumer lifestyles.
