Vitenskapelig artikkel

Pursuing opportunities - Why so many fail and so few succeed

Sogn-Grundvåg, Geir; Grønhaug, Kjell

Publikasjonsdetaljer

Tidsskrift: European Journal of Marketing, vol. 40, p. 100–112–13, 2006

Utgave: 01.feb

Internasjonale standardnumre:
Trykt: 0309-0566
Elektronisk: 1758-7123

Open Access: none

Lenker:
DOI

Originality/value - Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.