Publisert 2010

Les på engelsk


Tidsskrift : Livestock Science , vol. 127 , p. 218–226–9 , 2010

Utgiver : Elsevier

Internasjonale standardnummer :
Trykt : 1871-1413
Elektronisk : 1878-0490

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Olesen, Ingrid; Alfnes, Frode; Rørå, Anna Maria Bencze; Kolstad, Kari

Sak : 2-3

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Kjetil Aune


The results in this paper indicate that consumers are willing to pay to improve animal welfare and reduce undesirable environmental effects from fish farming. Consequently, eco-labelling of farmed seafood such as animal welfare-labelled salmon and organic certified salmon might become an important differentiation strategy in the future. However, it is also shown that the producers of alternatively labelled seafood products must consider the aesthetic properties of their products and that labelled products of inferior appearance are unlikely to achieve the necessary price premium. Finally, it is shown how real choice experiments can be used to elicit consumers' WTP for multiple product attributes including the colour of the fish, improved fish welfare, and environmental improvements. (C) 2009 Elsevier B.V. All rights reserved.