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Publisert 2004

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Publikasjonsdetaljer

Tidsskrift : Journal of Business Research , vol. 57 , p. 484–494–11 , 2004

Utgiver : Elsevier

Internasjonale standardnummer :
Trykt : 0148-2963
Elektronisk : 1873-7978

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Dreyer, Bent Magne; Grønhaug, Kjell

Sak : 5

Har du spørsmål om noe vedrørende publikasjonen, kan du kontakte Nofimas bibliotekleder.

Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no

Sammendrag

Flexibility is assumed to be one of the most important requirements for firms to survive and prosper in turbulent and unpredictable environments. In this article, we first define the concept of flexibility, showing that there are, in fact, several different types of flexibility, e.g., supply, production, and product assortment flexibility. A longitudinal study designed to overcome difficulties encountered in previous empirical studies based on the resource view of strategy found that different, balanced forms of flexibility are required for firms to cope in uncertain, turbulent environments. Finally, the article discusses the theoretical and practical implications of flexibility.

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