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Publisert 2016

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Publikasjonsdetaljer

Tidsskrift : International Journal of Fruit Science , vol. 16 , p. 284–300 , 2016

Internasjonale standardnummer :
Trykt : 1553-8362
Elektronisk : 1553-8621

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Asioli, Daniele; Canavari, Maurizio; Malaguti, Luca; Mignani, Chiara

Sak : 3

Har du spørsmål om noe vedrørende publikasjonen, kan du kontakte Nofimas bibliotekleder.

Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no

Sammendrag

Angelys’ is a new brand of pear cultivar, produced and marketed under the trademark license model called “Club variety.” The main aim of this article was to evaluate factors triggering a potential interest in Italian large-scale retail regarding the marketing of ‘Angelys’ and how large-scale retailers would exploit it to enhance their market potential. An explorative analysis approach was applied via in-depth, semi-structured qualitative interviews with major Italian large-scale retail fruit purchase managers. The results show that although sensory properties, handling features, and Italian origin are highly appreciated by professional customers, the need to sell at a premium price might limit the interest of retailers for this new variety. Finally, implications and recommendations for academics and operators are discussed.