Publisert 2014

Les på engelsk


Tidsskrift : Journal of Food Products Marketing , vol. 20 , p. 390–407 , 2014

Utgiver : Haworth Press

Internasjonale standardnummer :
Trykt : 1045-4446
Elektronisk : 1540-4102

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Onozaka, Yuko; Melbye, Elisabeth Lind; Skuland, Aase Vorre; Hansen, Håvard

Sak : 4

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Kjetil Aune


Although the current literature suggests that consumers in general have a desire to eat healthy and also like to obtain nutrition information about food products, there still exists a gap in terms of understanding how consumers utilize nutrition information. Drawing on consumer psychology literature, we examine how self-efficacy, healthy eating intentions, and perceptions about a simple front-of-pack nutrition label affect purchase intentions, and how these effects may be moderated by two information-processing-related personality traits—need for cognition and propensity to self-reference. We find that consumers’ intention to purchase front-of-pack nutrition-labeled products is positively affected by self-efficacy and label perceptions but is not directly driven by a general interest in healthy eating. We also find significant moderating effects from both personality traits considered.