Vitenskapelig artikkel

A comparison of French and English consumers expectations regarding labeled cod fillet products

Altintzoglou, Themistoklis; Heide, Morten


Tidsskrift: Journal of Aquatic Food Product Technology, vol. 23, p. 155–164–10, 2014

Utgiver: Haworth Press

Utgave: 2

Internasjonale standardnumre:
Trykt: 1049-8850
Elektronisk: 1547-0636

Open Access: none


Consumers in England and France are exposed to different fish products and information at the marketplace. Based on this information and cultural differences, English and French consumers create expectations about fish products. The aim of this study was to compare English and French consumers on: (a) expectations regarding labeling on cod fillet products, (b) important factors when purchasing
prepacked and fresh fish, and (c) drivers and barriers to fish consumption. English consumers (n = 120) reported in a survey more positive expectations about thawed products than French consumers (n = 120) due to greater familiarity with relevant labeling information.