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Publisert 2005

Les på engelsk

Publikasjonsdetaljer

Tidsskrift : Creativity and Innovation Management , vol. 14 , p. 505–512–8 , 2005

Utgiver : Blackwell Publishing

Internasjonale standardnummer :
Trykt : 0963-1690
Elektronisk : 1467-8691

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Sogn-Grundvåg, Geir; Grønhaug, Kjell

Sak : 4

Har du spørsmål om noe vedrørende publikasjonen, kan du kontakte Nofimas bibliotekleder.

Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no

Sammendrag

This paper discusses the nature and role of positive illusions in the explotiation of new ideas and innovation leading to the development of new enteprises and industries. Positive illusions imply misperceptions of oneself and the environment that can lead to faulty investments and bankrupticies. However, without the optimistic misperceptions of one`s own abilities and opportunites that positive illusions imply, little or nothing would happen. Thus, illusions that lead to initiative and commitment are crucial to create and exploit new innovations, even though venturing into new business areas always involves risk and potential failure.

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