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Publisert 2006

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Publikasjonsdetaljer

Tidsskrift : American Journal of Agricultural Economics , vol. 88 , p. 1050–1061–12 , 2006

Utgiver : Oxford University Press

Internasjonale standardnummer :
Trykt : 0002-9092
Elektronisk : 1467-8276

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Alfnes, Frode; Guttormsen, Atle G.; Steine, Gro; Kolstad, Kari

Sak : 4

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Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no

Sammendrag

In most retail markets, sellers post the price and consumers choose which products to buy. We designed an experimental market with posted prices to investigate consumers' willingness to pay for the color of salmon. Salmon fillets varying in color and price were displayed in twenty choice scenarios. In each scenario, the participants chose which of two salmon fillets they wanted to buy. To induce real economic incentives, each participant drew one binding scenario; the participants then had to buy the salmon fillet they had chosen in their binding scenario. The choice data were analyzed with a mixed logit model.