Publisert 2014

Les på engelsk

Publikasjonsdetaljer

Tidsskrift : Journal of East-West Business , vol. 20 , p. 141–161 , 2014

Internasjonale standardnummer :
Trykt : 1066-9868
Elektronisk : 1528-6959

Publikasjonstype : Vitenskapelig artikkel

Bidragsytere : Voldnes, Gøril; Grønhaug, Kjell; Sogn-Grundvåg, Geir

Sak : 3

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Kjetil Aune
Bibliotekleder
kjetil.aune@nofima.no

Sammendrag

This article addresses some of the challenges of conducting qualitative research across cultures, focusing on the challenges of being a Western researcher conducting in-depth interviews in Russia. To conduct quality business research in a foreign cultural setting, it is important to gain understanding of cultural differences that may influence the research and the means of managing them. Despite of a need for more exploratory and theory-generating studies in international business research and growing recognition of the benefits associated with qualitative methods, there has been little examination of specific challenges arising in their application in an international context. This conceptual article is based on literature addressing qualitative research, elite interviewing, and Russian culture, combined with descriptions of the researchers' experiences. It addresses how culture may challenge cross-cultural business research related to gaining access, balancing power, and attaining openness.

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