Number of pages: 29
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South Africa is an increasing salmon market. The total import of salmon product is estimated to around 5.000 tons. The market has increased despite increased salmon prices and a weak local currency. Fresh whole salmon is the main product. Great demand for sushi explains this. More than 80 percent of the fresh salmon sold in restaurant are sushi. Norway has a market share of 70 percent, Scotland 20 percent and Faroe Iceland has a market share of around 10 percent of the fresh salmon market. EFTAS free trade agreement with South Africa through Southern African Customs Union explains why Norway has become the biggest supplier of salmon to South Africa. Frozen salmon is sold defrosted or refreshed through retail or is used as a raw material in the local smoking industry. If the salmon price continues to increase, it might be only sushi who is asking for more fresh salmon. Other markets may change to frozen.