Tidsskriftspublikasjon » Vitenskapelig artikkel
Pursuing opportunities - Why so many fail and so few succeed
European Journal of Marketing ; Volume 40. p. 100–112. 2006
Sogn-Grundvåg, Geir; Grønhaug, Kjell
Originality/value – Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.