Archive for «marketing strategy – clipfish/bacalhau»

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Great uncertainty in the largest dried and salted cod market

Norwegian exporters of dried and salted cod have in recent years experienced a fall in their largest market, Brazil. The reason is the large downturn in the Brazilian economy, combined with Norwegian exporters’ lack of adaption to development. Before the crisis, Norway lost market share, despite an increase in exported volume, indicating an expanding market.

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Angola – market of opportunity for dried and salted fish

"Norway mainly sells dried and salted saithe to Angola, which is Africa's biggest market for dried and salted fish. Demand for dried and salted cod is on the increase, but this market is dominated by Portuguese players with close relations to the former colony,” report Nofima's market researchers in this feature article.

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