1. June 2015
"Norway mainly sells dried and salted saithe to Angola, which is Africa's biggest market for dried and salted fish. Demand for dried and salted cod is on the increase, but this market is dominated by Portuguese players with close relations to the former colony,” report Nofima's market researchers in this feature article.
Norwegian seafood has unique qualities that the industry can use in its marketing. Our research helps Norwegian seafood companies to identify such properties and exploit fully the opportunities presented by the market.
Adapting fishing activities to market demands allows fishermen to catch fish that are best suited for the most valuable products. The scientists at Nofima help authorities to develop management regimes for a number of fisheries.
Nofima carries out research into the market opportunities for Norwegian seafood, and the barriers faced. This knowledge helps the industry to develop new products, markets and strategies, and is used by authorities when dealing with issues of marketing and health policy.