Comprehensive consumer studies show that Norwegian consumers are more concerned with the quality of food than its Norwegian origin. This new insight has caused food producers to scramble to adjust their products.

A consumer survey in France, Germany, Great Britain and Italy shows that most people don’t know what is meant by “organic fish”.

How should seafood producers use information about sustainability in their marketing activities? Market researchers at Nofima survey the attitudes held by market actors and advises about strategies for environmental labelling.