Do you really know what fish species you are eating? When you buy fish from a store, or when you are served a fish dish in a restaurant, you expect to get what the label says or to eat what you ordered. Unfortunately, the reality is sometimes far from expectations.

"The standard will be of significance for both research and legislation," says coordinator Petter Olsen.

In this project, we work to improve food safety and deter food fraud within the EU and China.

The goal is to facilitate sustainable cooperation between national and international research funding bodies in the area of food authenticity, to improve the competitiveness of the food supply chain and the consumer confidence in it, by means of better‐coordinated, cost‐effective R&D.

The objective is to document fraud and develop methods to prevent fraud and misdescription of food.