The overall objective of SafeConsume is to Reduce health burden from foodborne illnesses. The ambition is to initiate a new and broader approach in future research, innovation, education and food safety policy, widening the space of opportunities for improving food safety.

Small and large food producers now have the opportunity to employ new, fast methods to determine which products should make it to market.

A consumer survey in France, Germany, Great Britain and Italy shows that most people don’t know what is meant by “organic fish”.

In this project the goal is to develop a new fish spread product from high-grade cuts of mackerel and salmon raw material.

Great taste and food experiences are keys when consumers choose food products. We conduct research on sensory perception, consumer behaviour and innovation processes. The goal is to increase the value creation for food manufacturers and to contribute to a more healthy and sustainable society.