https://nofima.no/en/mening/environment-vs-convenience-who-wins-in-the-supermarket/
Our recent research shows that focusing on the environment and convenience wins consumers. But who wins when we actually shop?
mening
consumer research
8. November 2018
https://nofima.no/en/nyhet/2018/11/testing-seafood-residual-raw-materials-from-seafood-on-consumers/
Does stating on the package that the product is eco-friendly help to promote sales? Project Blueshell is testing how products containing residual raw materials such as seafood shells can most easily be introduced into the market.
news
consumer, consumer research, residual raw materials, shellfish
20. June 2017
https://nofima.no/en/nyhet/2017/06/great-potential-for-optimal-quality/
Cod can rest free from injury and become top quality before slaughter through live storage. How is this quality perceived amongst clients and consumers in the European market? And how should Norwegian exporters and producers behave to be able to achieve the optimal value of these products?
news
cod, cod breeding, consumer research, farmed cod, live storage, seafood markets
28. January 2016
https://nofima.no/en/nyhet/2016/01/quality-more-important-than-origin/
Comprehensive consumer studies show that Norwegian consumers are more concerned with the quality of food than its Norwegian origin. This new insight has caused food producers to scramble to adjust their products.
news
brand, consumer research, labelling