Academic article

How customer requests may lead firms astray: conceptual issues and an empirical illustration

Sogn-Grundvåg, Geir

Publication details

Journal: Marketing Intelligence & Planning, vol. 26, p. 496–507–12, 2008

Publisher: Emerald Group Publishing Limited

Issue: 5

International Standard Numbers:
Printed: 0263-4503
Electronic: 1758-8049

Open Access: none