Academic article

Processes and Outcomes of Distrubutor Brand New Product Development: An Exploratory Examination

Olsen, Nina Veflen; Sallis, James

Publication details

Journal: International Journal of Retail & Distribution Management, vol. 38, p. 379–395, 2010

Publisher: Emerald Group Publishing Limited

Issue: 5

International Standard Numbers:
Printed: 0959-0552
Electronic: 1758-6690

Open Access: none