Academic article

Pursuing opportunities - Why so many fail and so few succeed

Sogn-Grundvåg, Geir; Grønhaug, Kjell

Publication details

Journal: European Journal of Marketing, vol. 40, p. 100–112–13, 2006

Issue: 01.feb

International Standard Numbers:
Printed: 0309-0566
Electronic: 1758-7123

Open Access: none


Originality/value - Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.