Publisher: Nofima AS
Number of pages: 9
International Standard Numbers:
Open Access: green
During the last few years, seafood consumption in Norway has declined. This report investigates factors in the Norwegian retail sector that represent opportunities and barriers for increased consumption of seafood. The report is based on interviews of seafood category managers from the three biggest retailers in Norway. The results show that the decrease in consumption of seafood is largely due to higher prices. Product development is important for increasing the consumption of seafood. Important opportunities and barriers to increased seafood consumption are increased innovation, efficient production, price, consumers’ knowledge, image, quality and predictability.