Publisher: Nofima AS
Number of pages: 18
International Standard Numbers:
Open Access: green
This report explores why line-caught cod and haddock seemingly are so attractive in the market for fresh whitefish. In addition, we explore why coastal long-lining is declining compared to other catch methods. The analysis is based on data from the Icelandic fish auction and first hand sales of fish in Norway. In addition, interviews were conducted with fishers, fish buyers/processors and exporters. Results shows that line-caught cod and haddock is the highest valued fish (compared to other catch methods) in the fresh fish market. Line-caught fish has a very positive reputation among industrial buyers primarily due to its high and consistent quality. A range of barriers contributing to the decline in coastal long-lining was identified. Suggestions for how to better utilize the advantageous market position identified are highlighted.