Academic article

Attentional capture and importance of package attributes for consumers' perceived similarities and differences among products: A case study with breakfast cereal packages

Varela-Tomasco, Paula; Antúnes, Lucía; Cadena, Rafael Silva; Giménes, Ana; Ares, Gastón

Publication details

Journal: Food Research International, vol. 64, p. 701–710, 2014

International Standard Numbers:
Printed: 0963-9969
Electronic: 1873-7145

Open Access: green

Links:
ARKIV
DOI