Nofima reports

Rapport/Report 11/2012 English Summary

Egeness, Finn-Arne; Pleym, Ingelinn Eskildsen; Elvestad, Christel; Nilssen, Frode

Publication details

Publisher: Nofima AS

Issue: 11/2012

Number of pages: 31

International Standard Numbers:
Printed: 978-82-7251-968-0

Open Access: green


Due to economic growth and a national aim to increase seafood consumption, Brazil is an interesting seafood market. If the Norwegian seafood industry shall increase their export of herring to Brazil they face several challenges. Norwegian herring has been marketed as a substitute to Brazilian sardines. If the herring in any way threaten the local industry it may provoke trade barriers. An entry strategy creating money locally is a viable entry strategy. Distribution via new marketing channels and product development is of vital importance to increase demand. Product quality, price and delivery capabilities are important buying criteria among industrial buyers.