Number of pages: 17
International Standard Numbers:
Open Access: green
The aim of this project was to obtain research based market knowledge and to suggest strategies for new herring products in the German and Ukrainian market. The results show that German companies are very interested in new product development. This is due to intense competition, little innovation and a very price sensitive herring market. The Ukrainian herring market was also characterized by intense competition and little innovation. However, only one lead-user was identified making it difficult to suggest strategies for new herring products.