Snow crab. Photo: Lidunn Mosaker Boge / Nofima

CrabMarket

Marketing Research  

What characterizes the markets for live snow crab and king crab? Industrial marketing is this project's primary focus.

Time:10. September 2015 – 31. March 2018
Financed by: Regional Research Funds of Norway, North
In cooperation with:University of Stirling
Contact person
Portrettbilde av Gøril Voldnes
Gøril Voldnes

Scientist
Phone: +47 926 40 722
goril.voldnes@nofima.no

The project goal is to strengthen Nofima’s research competence within industrial marketing and strengthening the market orientation of northern Norwegian seafood industry.

Live snow crab and king crab will be used for the case study, focusing on the South Korean and U.S. market.

Researchers Ingrid Kvalvik and Gøril Voldnes, Nofima, and Jimmy A. Young, University of Stirling

Researchers Ingrid Kvalvik and Gøril Voldnes, Nofima, and Jimmy A. Young, University of Stirling. Photo: Wilhelm Solheim / Nofima

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