What characterizes the markets for live snow crab and king crab? Industrial marketing is this project's primary focus.
|Time:||10. September 2015 – 31. March 2018|
|Financed by:||Regional Research Funds of Norway, North|
|In cooperation with:||University of Stirling|
The project goal is to strengthen Nofima’s research competence within industrial marketing and strengthening the market orientation of northern Norwegian seafood industry.
Live snow crab and king crab will be used for the case study, focusing on the South Korean and U.S. market.