The secondary objective of the research program is to build a stronger knowledge foundation taking above-mentioned challenges into account by:
- Evaluating and developing innovation models and tools applying a more consumer centric perspective to innovation according to the industry context
- Utilizing Big Data as source for innovation ideas and developing analytical methods for idea evaluation
- Working with existing and new heterogeneous networks to understand interaction and knowledge transfer and utilize the findings for improved collaboration to create innovations
Developing and testing new ways of user-involvement, communication, and assessment of innovation potential of research results.