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Biography Cheryl Marie Cordeiro

I am Market Scientist at the Department of Marketing Research. My academic background is in applied linguistics. My research output has mostly been the result of industry-university collaborations where I study human socio-cognition and behaviour in the acceptance and use of emerging product-services. I have a doctoral degree in applied linguistics from the University of Gothenburg, Sweden, where I studied the Scandinavian/Swedish management style in the working context of Asia/Singapore. I also have two separate masters degrees, in English Language obtained from the National University of Singapore (NUS) and in Information Studies from the Nanyang Technological University (NTU) in Singapore. My research interests include (i) research methodology and design, (ii) applied linguistics in international business studies, and (iii) cross-cultural organization and management strategies.ResearcherID: P-4552-2016
URL: http://www.researcherid.com/rid/P-4552-2016
ORCID: https://orcid.org/0000-0001-6713-5100
Scopus Author ID: 55319861700
CV: http://www.cherylmariecordeiro.com/?page_id=5