Fishing luck in a tube

Cod can smell its prey from 700 m away. New sustainable bait enables anglers to rub a scent on their hook in order to be able to more easily attract fish such as cod, salmon and halibut.

This article was last updated more than two years ago.

The new bait for anglers was developed by entrepreneur Svein Kvalvik from Lofoten in collaboration with scientists from the food research institute Nofima, SINTEF Materials and Chemistry and the three industry partners, Borregaard AS, Akvaren AS and Haplast AS.

The bait is a gel/cream sold in tubes. The content is extracted from marine by-products.

“After many trials, we arrived at three types of bait with different scents that the fish like. The three baits are specially adapted for cod, halibut and trout/salmon/char. This is the first angling bait on the market that is scientifically proven,” says Nofima Senior Scientist Sten Siikavuopio.

Over the past year he has extracted many different scents from marine by-products and studied how various fish react to them.

Breaks down

The thinning agent that enables the scents to be applied in the form of a cream was developed at SINTEF Materials and Chemistry in Oslo.

“We have given the cream properties that enable it to biodegrade in water over time. This is to prevent the fishing gear from attracting fish for all eternity in the event that the line snaps. We have also ensured that it doesn’t dissolve too quickly in water. The majority of the cream can be produced using sustainable resources,” says Ferdinand Männle, Vice President Marketing at SINTEF Materials and Chemistry.


“The bait has the properties of natural bait, doesn’t cause pollution and is biodegradable. We use by-products from fish production so we are not putting a strain on the fish resources for edible fish. By replacing fish as bait, we will contribute to reduced greenhouse emission, improved returns in long-lining and the opportunity for selective fishing,” says entrepreneur Svein Kvalvik.

He originates from Kvalvik in Lofoten and is inspired by his home fishing environment.

Kvalvik’s company Polybait AS has launched the first bait for anglers, and future plans include bait for the commercial long-lining fleet.

The research behind the new bait was financially supported by the Research Council of Norway, Innovation Norway and Mabit.

 Seafood industry  

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