Must prioritize places with highest tourism potential

Public authorities should prioritize financial support to tourism companies that are located near central traffic junctions, that can offer high quality accommodation facilities and food and where tourists can choose from a wide variety of nature-based activities, writes Nofima Scientist Trude Borch in a new book.

As the demand for experiencing pristine nature, outdoor activities, traditional lifestyles and peace and tranquillity increases in tourism markets, rural areas have a potential for developing nature-based tourism.

However, given their remote location far from central tourists markets and a shortage of capital and labour, these areas are also experiencing major challenges in tourism development.

“The combination of distance to central tourist markets and a scarcity of tourism-related resources in rural areas imply that a priority should be given to places with the greatest potential for tourism development,” says the Nofima scientist. “This requires that the allocation of financial resources, for instance by public authorities, is based on a review of the potential that various areas have for tourism development.”

In a chapter in the new book Turisme i distriktene (Tourism in Rural Areas), Borch applies winter tourism in Troms county as an example.

“Today’s tourists have many and strict demands for their holidays. They do not want to spend much time taking part in activities once they have reached their base destination, they want high quality food and accommodation and they want to be able to choose between many different nature-based activities. This can explain the success of the Tromsø region in winter tourism development,” says Borch.

The book Turisme i distriktene is published by Tapir Akademisk Forlag. The editors are Magnar Forbord, Gunn-Turid Kvam and Martin Rønningen.

Industrial Economics  

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