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Biography Sveinung Grimsby

I have been working as an adviser and project leader at Ås from 2006. Here I am leading EC projects, projects supported by the government and private projects. I am leading product development network and I am doing company visits. I am also involved in a research program on innovation in the food industry. I am professional person on fruits, vegetables, organic production and product management After studying five years at UMB in Ås, I started working in a company called L.O.G AS. Here I worked as a product manager for biological plant protection and with vegetable seeds. I was fully employed in a Innovasjon Norge project for two years, where I commercialised berries, grown in greenhouses. I have been working for three years as a project
leader for a national governmental program called “Schoolfruit”. At this time I was located at Opplysningskontoret for frukt og grønnsaker. Here I was also responsible for the organic project for all the agricultural generic information offices in the Norwegian marked.

PhD from UiO, TIK 2021 with the titel: Radical innovation in a conservative industry – Selected cases of new product development in the Norwegian food industry.

Sveinung Grimsby has 10 publications at Nofima:

Increased release of carotenoids and delayed in vitro lipid digestion of high pressure homogenized tomato and pepper emulsions

Kirkhus, Bente; Afseth, Nils Kristian; Borge, Grethe Iren Andersen; Grimsby, Gard Sveinung; Steppeler, Christina; Krona, Annika; Langton, Maud


How open is food innovation? -The crispbread case

Grimsby, Gard Sveinung; Kure, Cathrine F.


Knekkebrød – en norsk (eksport)suksess

Hægermark, Wenche Aale; Grimsby, Gard Sveinung


Fra innsikt til effekt

Christensen, Kasper; Gonera, Antje; Grimsby, Gard Sveinung; Grini, Ida Synnøve Bårvåg; Hersleth, Stine Alm; Risvik, Einar; Ueland, Øydis


Barley bread with normal and low content of salt; sensory profile and consumer preference in five European countries

Rødbotten, Marit; Tomic, Oliver; Grini, Ida Synnøve Bårvåg; Holtekjølen, Ann Katrin; Lea, Per; Granli, Britt Signe; Grimsby, Sveinung; Sahlstrøm, Stefan