Biography Sveinung Grimsby
I have been working as an adviser and project leader at Ås from 2006. Here I am leading EC projects, projects supported by the government and private projects. I am leading product development network and I am doing company visits. I am also involved in a research program on innovation in the food industry. I am professional person on fruits, vegetables, organic production and product management After studying five years at UMB in Ås, I started working in a company called L.O.G AS. Here I worked as a product manager for biological plant protection and with vegetable seeds. I was fully employed in a Innovasjon Norge project for two years, where I commercialised berries, grown in greenhouses. I have been working for three years as a project
leader for a national governmental program called “Schoolfruit”. At this time I was located at Opplysningskontoret for frukt og grønnsaker. Here I was also responsible for the organic project for all the agricultural generic information offices in the Norwegian marked.
PhD from UiO, TIK 2021 with the titel: Radical innovation in a conservative industry – Selected cases of new product development in the Norwegian food industry.
Sveinung Grimsby has 10 publications at Nofima:
1. April 2021 – 31. March 2025
A primary goal in “GreenPlantFood” is to contribute to restructuring the farm to fork food systems in Norway towards a more sustainable and “green” value chain.
1. January 2021 – 31. December 2024
The main objective of this research program is to contribute to research-driven innovation in the Norwegian food industry in line with the UN Sustainable Development Goals through understanding innovation processes, consumers, and product and process interactions.
1. April 2018 – 31. March 2022
Teaming up with key industry and market players, iNOBox main goal is to integrate in the Norwegian food industry more efficient, profitable and sustainable processing, securing the supply of safe, high-quality and nutritious foods.
1. January 2017 – 31. December 2020
The main objective of this research program is to contribute to increased and sustainable growth in the food industry through increased innovativeness in the food value chain.