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Biography Siril Alm

I have been a researcher in Nofima since 2010. My research area is consumer marketing, and I use mainly qualitative methods like interviews and photographs when I research. NVivo is my analysis tool. I work / have worked on children’s diet projects, consumer quality perceptions of salmon and trout, online seafood trading and sustainability in the fisheries.

In 2015, I completed a doctorate in social sciences at the UiT- The Arctic University of Norway. The dissertation had the title “Exploring social influences on children’s food attitudes and consumption”. I am concerned that all children and young people have the right to eat healthy and safe seafood, and that they should be an active party and express their own opinions in the research. I therefore work with kindergartens, schools, SFO and The national safood intervention Fiskesprell and the goverment in my projects.
I have a master degree in marketing from UiT (2009), where the final thesis was about children’s attitude to seafood. I have a Bachelor degree in export marketing from the University of Nordland (2004). Previously I have worked both with marketing and accounting at the Norwegian Seafood Council, Lerøy Seafood Group and Hurtigruten.

Siril Alm has 22 publications at Nofima:

Final Report VårMat. VårMat – strategic research program on personalised food 2018-2020

Rognså, Guro Helgesdotter; Ueland, Øydis; Lindberg, Diana; Grini, Ida Synnøve Bårvåg; Alm, Siril; Iversen, Stian Gjerstad; Rosnes, Jan Thomas; Rud, Ida; Varela, Paula


The role of identity and gender in seafood cooking skills

Wien, Anders Hauge; Alm, Siril; Altintzoglou, Themistoklis


E-commerce of Seafood – A Review of Existing Research

Voldnes, Gøril; Pleym, Ingelinn Eskildsen; Ageeva, Tatiana Nikolaevna; Alm, Siril; Nyrud, Thomas; Rosnes, Jan Thomas


Har du fisk i matpakka?

Alm, Siril; Hansen, Jorunn Sofie


La barn velge maten

Alm, Siril; Altintzoglou, Themistoklis


Informed consent in child research

Alm, Siril; Olsen, Svein Ottar


Hva er drivkraften bak bærekraftig sjømat og hvordan er norsk sjømatnæring posisjonert?Fagrapport 2 og 3

Nøstvold, Bjørg Helen; Alm, Siril; Pleym, Ingelinn Eskildsen; Honkanen, Pirjo