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Biography Paula Varela-Tomasco

My research has focused on the exploration of new methods for understanding sensory and consumer perception, in particular sensory descriptive techniques with consumers and the influence of non-sensory parameters in food choice.
I have published more than 80 papers, various book chapters and several contributions to international symposiums. I co-edited the book “Novel Techniques in Sensory Characterization and Consumer Profiling”. I have taught university and professional courses, and supervised master and PhD theses in Sensory and Consumer Science. I am a member of the Editorial Board of Food Research International, Food Quality and Preference, and Current Opinion in Food Science. I am also part-time associate professor in Sensory and Consumer Science at the Norwegian University of Life Sciences (NMBU).Education and past professional experience
Food Engineer from Universidad de la República (Uruguay, 2002). PhD in Food Science and Technology from the Universidad Politécnica de Valencia (Spain, 2007). I have wide experience in academic and industrial research, and collaborations with research groups from Europe, Asia and South America. My past positions include lecturer in the Universidad de la Republica in Uruguay, pre- and post-doctoral researcher in the Institute of Agrochemistry and Food Technology in Valencia, Spain and Senior Sensory and Consumer Scientist in Kraft Foods UK R&D.

Paula Varela-Tomasco has 55 publications at Nofima:

Texture to prevent overeating

Varela, Paula ; Næs, Tormod

2019

Potential impact of oat ingredient type on oral fragmentation of biscuits and oro-digestibility of starch - An in vitro approach

Gamero, Amparo; Nguyen, Quoc Cuong; Varela, Paula ; Fiszman, Susana; Tarrega, Amparo; Rizo, Arantxa

2019

Unintended Consonances: Methods to Understand Robot Motor Sound Perception

Moore, Dylan; Dahl, Tobias; Varela, Paula ; Ju, Wendy; Næs, Tormod; Berget, Ingunn

2019

The impact of extrusion parameters on physicochemical, nutritional and sensorial properties of expanded snacks from pea and oat fractions

do Carmo, Cátia Saldanha; Varela, Paula ; Poudroux, Claire; Dessev, Tzvetelin; Myhrer, Kristine S.; Rieder, Anne; Zobel, Hanne; Sahlstrøm, Stefan; Knutsen, Svein Halvor

2019

Connecting flavors in social media: A cross cultural study with beer pairing

Arellano-Covarrubias, Araceli; Gómez-Corona, Carlos; Varela, Paula ; Escalona-Buendía, Héctor B.

2019

Ny undersøkelse: Nordmenn var skeptiske til kjøttkopier

Hegermark, Wenche Aale; Gonera, Antje; Varela, Paula

2019

Segmentation in projective mapping

Berget, Ingunn; Varela, Paula ; Næs, Tormod

2019

Shifting to plant-based

Varela, Paula ; Gonera, Antje

2018

Hvordan skal vi få barn til å like sunn mat?

Varela, Paula ; Berget, Ingunn; Almli, Valerie Lengard

2018

White wines aroma recovery and enrichment: Sensory-led aroma selection and consumer perception

Lezaeta, Alvaro; Bordeu, Edmundo; Agosin, Eduardo; Perez-Correa, J. Ricardo; Varela, Paula

2018

Recent advances in consumer research

Varela, Paula ; Ares, Gastón

2018

What is dominance? An exploration of the concept in TDS tests with trained assessors and consumers

Varela, Paula ; Antúnez, Lucía; Carlehög, Mats; Alcaire, Florencia; Castura, J.C; Berget, Ingunn; Giménez, Ana; Næs, Tormod; Ares, Gastón

2018

Projective mapping based on choice or preference: An affective approach to projective mapping

Varela, Paula ; Berget, Ingunn; Hersleth, Margrethe; Carlehög, Mats; Asioli, Daniele; Næs, Tormod

2017

Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications

Asioli, Daniele; Aschemann-Witzel, Jessica; Caputo, Vincenzina; Vicchio, Riccardo; Annunziata, Azzurra; Næs, Tormod; Varela, Paula

2017

Influence of consumers' cognitive style on results from projective mapping

Varela, Paula ; Antúnez, Lucía; Berget, Ingunn; Oliveira, Denize; Christensen, Kasper; Vidal, Leticia; Næs, Tormod; Ares, Gastón

2017

Projective mapping with food stickers: A good tool for better understanding perception of fish in children of different ages

Daltoe, Marina Mitterer; Breda, Leandra Schuastz; Belusso, A.C.; Nogueira, Barbara Arruda; Rodrigues, Deyse Pegorini; Fiszman, Susana; Varela, Paula

2017

A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies

Asioli, Daniele; Varela, Paula ; Hersleth, Margrethe; Almli, Valerie Lengard; Olsen, Nina Veflen; Næs, Tormod

2017

Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula ; Deliza, Rosires; Ares, Gaston

2016

Contributor factors for the occurrence of salmonellosis during preparation, storage and consumption of homemade mayonnaise salad

de Oliveira Elias, Susana; Tomasco, Paula Varela; Ortiz Alvarenga, Veronica; de Souza Sant'Ana, Anderson; Tondo, Eduardo Cesar

2015

Methods for a deeper understanding of the sensory perception of fruit fillings

Agudelo, Alejandra; Tomasco, Paula Alejandra Varela; Fiszman, S.

2015

Fruit fillings development: A multiparametric approach

Agudelo, Alejandra; Tomasco, Paula Alejandra Varela; Fiszman, Susana

2015

Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task

Ares, Gastón; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; Berget, Ingunn; Næs, Tormod; Tomasco, Paula Alejandra Varela

2015

Persimmon milkshakes with enhanced functionality: Understanding consumers' perception of the concept and sensory experience of a functional food

Hernández-Carrión, María; Tomasco, Paula Alejandra Varela; Hernando, Isabel; Fiszman Dal Santo, Susana; Quiles, Amparo

2015

Evaluation of Data Aggregation in Polarized Sensory Positioning

Antúnez, Lucía; Salvador, Ana; de Saldamando, Luis; Tomasco, Paula Alejandra Varela; Giménez, Ana; Ares, Gastón

2015

Assessment of global and individual reproducibility of projective mapping with consumers

VIDAL, LETICIA; CADENA, RAFAEL SILVA; CORREA, SILVANA; ÁBALOS, ROSA A.; GÓMEZ, BEATRIZ; GIMÉNEZ, ANA; Varela, Paula; Ares, Gaston

2014