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Biography Paula Varela-Tomasco

I am senior researcher in Sensory and Consumer Science at Nofima and Professor at the Norwegian University of Life Sciences. My research has focused on the exploration of new methodologies for understanding consumers. I have authored more than 100 articles in international journals, various book chapters and co-authored four books on methodological aspects of consumer research, as “Novel Techniques in Sensory Characterization and Consumer Profiling” and “Methods in consumer research”.
I am passionate about methodological aspects of research with special populations (children, elderly, food sub-cultures) at the light of societal issues related to food behaviour, as well as consumer involvement in the green shift, aiming to support the transition to healthier and more sustainable diets.
I lead the EU project Edulia, a multidisciplinary MSCA training network, looking into bringing down barriers to children healthy eating, training a new generation of researchers in Europe www.edulia.eu
Education and past professional experience
Food Engineer from Universidad de la República (Uruguay) and PhD from the Universidad Politécnica de Valencia (Spain). With wide experience in academic and industrial research, my past positions include lecturer in the Universidad de la República in Uruguay, pre- and post-doctoral researcher in the Institute of Agrochemistry and Food Technology in Valencia, Spain, and Senior Sensory and Consumer Scientist in Kraft Foods UK R&D.

Paula Varela-Tomasco has 78 publications at Nofima:

The influence of label information on the snacks parents choose for their children: Individual differences in a choice based conjoint test

Velázquez, Ana Laura; Alcaire, Florencia; Vidal, Leticia; Varela, Paula ; Næs, Tormod; Ares, Gastón

2021

Sugar reduction in products targeted at children: Why are we not there yet?

Velázquez, Ana Laura; Vidal, Leticia; Varela, Paula ; Ares, Gastón

2021

Potential use of naturally colored antioxidants in the food industry—A study of consumers' perception and acceptance

Bordim, Jéssica; Lise, Carla Cristina; Marques, Caroline; Oldoni, Tatiane Cadorin; Varela, Paula ; Mitterer‐Daltoé, Marina Leite

2021

Meat analogues from a faba bean concentrate can be generated by high moisture extrusion

do Carmo, Cátia Saldanha; Knutsen, Svein Halvor; Tzvetelin, Dessev; Zobel, Hanne; Myhrer, Kristine S.; Varela, Paula ; Sahlstrøm, Stefan

2021

Meat analogues from a faba bean concentrate can be generated by high moisture extrusion

do Carmo, Cátia Saldanha; Knutsen, Svein Halvor; Malizia, Giulia Sofia; Tzvetelin, Dessev; Geny, Alexia; Zobel, Hanne; Myhrer, Kristine S.; Varela, Paula ; Sahlstrøm, Stefan

2021

Final Report VårMat. VårMat – strategic research program on personalised food 2018-2020

Rognså, Guro Helgesdotter; Ueland, Øydis; Lindberg, Diana; Grini, Ida Synnøve Bårvåg; Alm, Siril; Iversen, Stian Gjerstad; Rosnes, Jan Thomas; Rud, Ida; Varela, Paula

2021

Individual differences underlying food intake and liking in semisolid foods

Varela, Paula ; Mosca, Ana Carolina; Nguyen, Quoc Cuong; McEwan, Jean A.; Berget, Ingunn

2021

Significant sugar-reduction in dairy products targeted at children is possible without affecting hedonic perception

Velázquez, Ana Laura; Vidal, Leticia; Alcaire, Florencia; Varela, Paula ; Ares, Gastón

2021

New nutrition for seniors

Varela-Tomasco, Paula Alejandra

2020

Sound quality perception of loudspeakers evaluated by different sensory descriptive methods and preference mapping

Berget, Ingunn; Bech, Søren; Giacalone, Davide; Moulin, Samuel; Pedersen, Mads Erling; Varela, Paula ; Næs, Tormod

2020

Perspectives on personalised food

Ueland, Øydis; Kirkhus, Bente; Lindberg, Diana; Rosnes, Jan Thomas; Rud, Ida; Varela, Paula

2020

Can children use temporal sensory methods to describe visual and food stimuli?

Velázquez, Ana Laura; Vidal, Leticia; Varela-Tomasco, Paula Alejandra; Ares, Gastón

2020

Understanding children's healthiness and hedonic perception of school meals via structured sorting

Alfaro, Begoña; Ríos, Yolanda; Arranz, Sara; Varela-Tomasco, Paula Alejandra

2020

SO-PLS as an alternative approach for handling multi-dimensionality in modelling different aspects of consumer expectations

Nguyen, Quoc Cuong; Liland, Kristian Hovde; Tomic, Oliver; Tarrega, Amparo; Varela-Tomasco, Paula Alejandra; Næs, Tormod

2020

Perspectives on personalised food

Ueland, Øydis; Altintzoglou, Themistoklis; Kirkhus, Bente; Lindberg, Diana; Rognså, Guro Helgesdotter; Rosnes, Jan Thomas; Rud, Ida; Varela-Tomasco, Paula Alejandra

2020

Can children use temporal sensory methods to describe visual and food stimuli?

Velázquez, Ana Laura; Vidal, Leticia; Varela, Paula ; Ares, Gastón

2020

Texture to prevent overeating

Varela, Paula ; Næs, Tormod

2019

Potential impact of oat ingredient type on oral fragmentation of biscuits and oro-digestibility of starch - An in vitro approach

Gamero, Amparo; Nguyen, Quoc Cuong; Varela, Paula ; Fiszman, Susana; Tarrega, Amparo; Rizo, Arantxa

2019

Unintended Consonances: Methods to Understand Robot Motor Sound Perception

Moore, Dylan; Dahl, Tobias; Varela, Paula ; Ju, Wendy; Næs, Tormod; Berget, Ingunn

2019

The impact of extrusion parameters on physicochemical, nutritional and sensorial properties of expanded snacks from pea and oat fractions

do Carmo, Cátia Saldanha; Varela, Paula ; Poudroux, Claire; Dessev, Tzvetelin; Myhrer, Kristine S.; Rieder, Anne; Zobel, Hanne; Sahlstrøm, Stefan; Knutsen, Svein Halvor

2019

Connecting flavors in social media: A cross cultural study with beer pairing

Arellano-Covarrubias, Araceli; Gómez-Corona, Carlos; Varela, Paula ; Escalona-Buendía, Héctor B.

2019

Ny undersøkelse: Nordmenn var skeptiske til kjøttkopier

Hegermark, Wenche Aale; Gonera, Antje; Varela, Paula

2019

Segmentation in projective mapping

Berget, Ingunn; Varela, Paula ; Næs, Tormod

2019

Shifting to plant-based

Varela, Paula ; Gonera, Antje

2018

Hvordan skal vi få barn til å like sunn mat?

Varela, Paula ; Berget, Ingunn; Almli, Valerie Lengard

2018

White wines aroma recovery and enrichment: Sensory-led aroma selection and consumer perception

Lezaeta, Alvaro; Bordeu, Edmundo; Agosin, Eduardo; Perez-Correa, J. Ricardo; Varela, Paula

2018

Recent advances in consumer research

Varela, Paula ; Ares, Gastón

2018

What is dominance? An exploration of the concept in TDS tests with trained assessors and consumers

Varela, Paula ; Antúnez, Lucía; Carlehög, Mats; Alcaire, Florencia; Castura, J.C; Berget, Ingunn; Giménez, Ana; Næs, Tormod; Ares, Gastón

2018

Projective mapping based on choice or preference: An affective approach to projective mapping

Varela, Paula ; Berget, Ingunn; Hersleth, Margrethe; Carlehög, Mats; Asioli, Daniele; Næs, Tormod

2017

Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications

Asioli, Daniele; Aschemann-Witzel, Jessica; Caputo, Vincenzina; Vicchio, Riccardo; Annunziata, Azzurra; Næs, Tormod; Varela, Paula

2017

Influence of consumers' cognitive style on results from projective mapping

Varela, Paula ; Antúnez, Lucía; Berget, Ingunn; Oliveira, Denize; Christensen, Kasper; Vidal, Leticia; Næs, Tormod; Ares, Gastón

2017

Projective mapping with food stickers: A good tool for better understanding perception of fish in children of different ages

Daltoe, Marina Mitterer; Breda, Leandra Schuastz; Belusso, A.C.; Nogueira, Barbara Arruda; Rodrigues, Deyse Pegorini; Fiszman, Susana; Varela, Paula

2017

A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies

Asioli, Daniele; Varela, Paula ; Hersleth, Margrethe; Almli, Valerie Lengard; Olsen, Nina Veflen; Næs, Tormod

2017

Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula ; Deliza, Rosires; Ares, Gaston

2016

Contributor factors for the occurrence of salmonellosis during preparation, storage and consumption of homemade mayonnaise salad

de Oliveira Elias, Susana; Tomasco, Paula Varela; Ortiz Alvarenga, Veronica; de Souza Sant'Ana, Anderson; Tondo, Eduardo Cesar

2015

Methods for a deeper understanding of the sensory perception of fruit fillings

Agudelo, Alejandra; Tomasco, Paula Alejandra Varela; Fiszman, S.

2015

Fruit fillings development: A multiparametric approach

Agudelo, Alejandra; Tomasco, Paula Alejandra Varela; Fiszman, Susana

2015

Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task

Ares, Gastón; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; Berget, Ingunn; Næs, Tormod; Tomasco, Paula Alejandra Varela

2015

Persimmon milkshakes with enhanced functionality: Understanding consumers' perception of the concept and sensory experience of a functional food

Hernández-Carrión, María; Tomasco, Paula Alejandra Varela; Hernando, Isabel; Fiszman Dal Santo, Susana; Quiles, Amparo

2015

Evaluation of Data Aggregation in Polarized Sensory Positioning

Antúnez, Lucía; Salvador, Ana; de Saldamando, Luis; Tomasco, Paula Alejandra Varela; Giménez, Ana; Ares, Gastón

2015

Assessment of global and individual reproducibility of projective mapping with consumers

VIDAL, LETICIA; CADENA, RAFAEL SILVA; CORREA, SILVANA; ÁBALOS, ROSA A.; GÓMEZ, BEATRIZ; GIMÉNEZ, ANA; Varela, Paula; Ares, Gaston

2014