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Biography Paula Varela-Tomasco

My research has focused on the exploration of new methods for understanding sensory and consumer perception, in particular sensory descriptive techniques with consumers and the influence of non-sensory parameters in food choice.
I have published more than 80 papers, various book chapters and several contributions to international symposiums. I co-edited the book “Novel Techniques in Sensory Characterization and Consumer Profiling”. I have taught university and professional courses, and supervised master and PhD theses in Sensory and Consumer Science. I am a member of the Editorial Board of Food Research International, Food Quality and Preference, and Current Opinion in Food Science. I am also part-time associate professor in Sensory and Consumer Science at the Norwegian University of Life Sciences (NMBU).Education and past professional experience
Food Engineer from Universidad de la República (Uruguay, 2002). PhD in Food Science and Technology from the Universidad Politécnica de Valencia (Spain, 2007). I have wide experience in academic and industrial research, and collaborations with research groups from Europe, Asia and South America. My past positions include lecturer in the Universidad de la Republica in Uruguay, pre- and post-doctoral researcher in the Institute of Agrochemistry and Food Technology in Valencia, Spain and Senior Sensory and Consumer Scientist in Kraft Foods UK R&D.

Paula has 47 scientific publications in Cristin:

Berget, Ingunn; Varela, Paula; Næs, Tormod; 2019: Segmentation in projective mapping

Aschemann-Witzel, Jessica; Varela, Paula; Peschel, A.O.; 2019: Consumer’s categorization of food ingredients: Do consumers perceive them as ‘clean label’ producers expect? An exploration with projective mapping

Arellano-Covarrubias, Araceli; Gómez-Corona, Carlos; Varela, Paula; Escalona-Buendía, Héctor B.; 2019: Connecting flavors in social media: A cross cultural study with beer pairing

do Carmo, Cátia Saldanha; Varela, Paula; Poudroux, Claire; Poudroux, Claire; Dessev, Tzvetelin; Myhrer, Kristine S.; Rieder, Anne; Zobel, Hanne; Sahlstrøm, Stefan; Knutsen, Svein Halvor; 2019: The impact of extrusion parameters on physicochemical, nutritional and sensorial properties of expanded snacks from pea and oat fractions

Moore, Dylan; Dahl, Tobias; Varela, Paula; Ju, Wendy; Næs, Tormod; Berget, Ingunn; 2019: Unintended Consonances: Methods to Understand Robot Motor Sound Perception

Gamero, Amparo; Nguyen, Quoc Cuong; Varela, Paula; Fiszman, Susana; Tarrega, Amparo; Rizo, Arantxa; 2019: Potential impact of oat ingredient type on oral fragmentation of biscuits and oro-digestibility of starch - An in vitro approach

Ares, Gastón; Varela, Paula; 2018: Methods in Consumer Research, New Approaches to Classic Methods

Varela, Paula; Antúnez, Lucía; Carlehög, Mats; Alcaire, Florencia; Castura, J.C; Berget, Ingunn; Giménez, Ana; Næs, Tormod; Ares, Gastón; 2018: What is dominance? An exploration of the concept in TDS tests with trained assessors and consumers

Nguyen, Quoc Cuong; Næs, Tormod; Varela, Paula; 2018: When the choice of the temporal method does make a difference: TCATA, TDS and TDS by modality for characterizing semi-solid foods

Ares, Gastón; Varela, Paula; 2018: Methods in Consumer Research, Alternative Approaches and Special Applications

Lezaeta, Alvaro; Bordeu, Edmundo; Agosin, Eduardo; Perez-Correa, J. Ricardo; Varela, Paula; 2018: White wines aroma recovery and enrichment: Sensory-led aroma selection and consumer perception

Næs, Tormod; Varela, Paula; Berget, Ingunn; 2018: Individual differences in sensory and consumer science. Experimentation, analysis and interpretation

Nguyen, Quoc Cuong; Næs, Tormod; Almøy, Trygve; Varela, Paula; 2018: Portion size selection as related to product and consumer characteristics studied by PLS path modelling

Asioli, Daniele; Varela, Paula; Hersleth, Margrethe; Almli, Valerie Lengard; Olsen, Nina Veflen; Næs, Tormod; 2017: A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies

Næs, Tormod; Berget, Ingunn; Liland, Kristian Hovde; Ares, Gaston; Varela, Paula; 2017: Estimating and interpreting more than two consensus components in projective mapping: INDSCAL vs. multiple factor analysis (MFA)

Daltoe, Marina Mitterer; Breda, Leandra Schuastz; Belusso, A.C.; Nogueira, Barbara Arruda; Rodrigues, Deyse Pegorini; Fiszman, Susana; Varela, Paula; 2017: Projective mapping with food stickers: A good tool for better understanding perception of fish in children of different ages

Varela, Paula; Antúnez, Lucía; Berget, Ingunn; Oliveira, Denize; Christensen, Kasper; Vidal, Leticia; Næs, Tormod; Ares, Gastón; 2017: Influence of consumers' cognitive style on results from projective mapping

Ares, Gastón; Varela, Paula; 2017: Trained vs. consumer panels for analytical testing: Fueling a long lasting debate in the field

Asioli, Daniele; Aschemann-Witzel, Jessica; Caputo, Vincenzina; Vicchio, Riccardo; Annunziata, Azzurra; Næs, Tormod; Varela, Paula; 2017: Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications

Lezaeta, A.; Bordeu, Edmundo; Næs, Tormod; Varela, Paula; 2017: Exploration of consumer perception of Sauvignon Blanc wines with enhanced aroma properties using two different descriptive methods

Varela, Paula; Berget, Ingunn; Hersleth, Margrethe; Carlehög, Mats; Asioli, Daniele; Næs, Tormod; 2017: Projective mapping based on choice or preference: An affective approach to projective mapping

Nguyen, Quoc Cuong; Wahlgren, Marte Berg; Almli, Valerie Lengard; Varela, Paula; 2017: Understanding the role of dynamic texture perception in consumers' expectations of satiety and satiation. A case study on barley bread

Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula; Deliza, Rosires; Ares, Gaston; 2016: Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

Asioli, Daniele; Varela, Paula; Hersleth, Margrethe; Almli, Valerie Lengard; Olsen, Nina Veflen; Næs, Tormod; 2016: A discussion of recent methodologies for combining extrinsic and sensory properties in consumer studies

Antunez, Lucia; Antúnez, Lucía; Salvador, Ana; de Saldamando, Luis; Varela, Paula; Giménez, Ana; Ares, Gaston; Ares, Gastón; 2015: Evaluation of Data Aggregation in Polarized Sensory Positioning

Marcano, J; Marcano, Johanna; Varela, Paula; Fiszman, S.; Fiszman Dal Santo, Susana; 2015: Relating the effects of protein type and content in increased-protein cheese pies to consumers' perception of satiating capacity

Hernández-Carrión, María; Varela, Paula; Hernando, Isabel; Fiszman Dal Santo, Susana; Quiles, Amparo; 2015: Persimmon milkshakes with enhanced functionality: Understanding consumers' perception of the concept and sensory experience of a functional food

Ares, Gaston; Ares, Gastón; Antunez, Lucia; Antúnez, Lucía; Oliveira, Denize; Alcaire, Florencia; Giménez, Ana; GIMÉNEZ, ANA; Berget, Ingunn; Næs, Tormod; Varela, Paula; 2015: Pole selection in Polarized Sensory Positioning: Insights from the cognitive aspects behind the task

Agudelo, Alejandra; Varela, Paula; Fiszman, Susana; 2015: Fruit fillings development: A multiparametric approach

Agudelo, Alejandra; Varela, Paula; Fiszman, S.; 2015: Methods for a deeper understanding of the sensory perception of fruit fillings

Marcano, J; Varela, Paula; Cunha, L.M.; Fiszman, S.; 2015: Relating dynamic perception of reformulated cheese pies to consumers' expectations of satiating ability

Fiszman, Susana; Carrillo, Elizabeth; Varela, Paula; 2015: Consumer perception of carriers of a satiating compound: Influence of front-of-package images and weight loss-related information

de Oliveira Elias, Susana; Varela, Paula; Ortiz Alvarenga, Veronica; de Souza Sant'Ana, Anderson; Tondo, Eduardo Cesar; 2015: Contributor factors for the occurrence of salmonellosis during preparation, storage and consumption of homemade mayonnaise salad

de Saldamando, Luis; Antúnez, Lucía; Giménez, Ana; Varela, Paula; Ares, Gastón; 2015: Influence of Poles on Results from Reference-Based Sensory Characterization Methodologies: Case Study with Polarized Projective Mapping Consumers

Agudelo, Alejandra; Varela, Paula; Sanz, Teresa; Fiszman, Susana; 2014: Formulating fruit fillings. Freezing and baking stability of a tapioca starch-pectin mixture model

Ares, Gaston; Varela, Paula; 2014: Comparison of the methodologies and Recommendations

Carrillo, E.; Fiszman, S.; Lähteenmäki, L.; Varela, Paula; 2014: Consumers’ perception of symbols and health claims as health-related label messages. A cross-cultural study

Fiszman, S.; Varela, Paula; Diaz, P.; Linares, M.B.; Garrido, M.D.; 2014: What is satiating? Consumer perceptions of satiating foods and expected satiety of protein-based meals

Miraballes, Marcelo; Fiszman, Suzana; Gámbaro, Adriana; Varela, Paula; 2014: Consumer perceptions of satiating and meal replacement bars, built up from cues in packaging information, health claims and nutritional claims

Morell, P.; Fiszman, S.M.; Varela, Paula; Hernando, I.; 2014: Hydrocolloids for enhancing satiety: Relating oral digestion to rheology, structure and sensory perception

Silva Cadena, R.; VIDAL, LETICIA; Ares, Gaston; Varela, Paula; 2014: Dynamic Sensory Descriptive Methodologies: Time–Intensity and Temporal Dominance of Sensations

Varela, Paula; Antúnes, Lucía; Cadena, Rafael Silva; Giménes, Ana; Ares, Gastón; 2014: Attentional capture and importance of package attributes for consumers' perceived similarities and differences among products: A case study with breakfast cereal packages

Varela, Paula; Ares, Gaston; 2014: Introduction to sensory characterization

Varela, Paula; Ares, Gaston; 2014: Novel techniques in sensory characterization and consumer profiling

Varela, Paula; Salvador, Ana; 2014: Structured sorting using pictures as a way to study nutritional and hedonic perception in children

Vidal, Leticia; Cadena, Rafael Silva; Antúnez, Lucía; Giménez, Ana; Varela, Paula; Ares, Gastón; 2014: Stability of sample configurations from projective mapping: How many consumers are necessary?

VIDAL, LETICIA; CADENA, RAFAEL SILVA; CORREA, SILVANA; ÁBALOS, ROSA A.; GÓMEZ, BEATRIZ; GIMÉNEZ, ANA; Varela, Paula; Ares, Gaston; 2014: Assessment of global and individual reproducibility of projective mapping with consumers

Paula has 71 other publications in Cristin:

Hegermark, Wenche Aale; Gonera, Antje; Varela, Paula; 2019: Ny undersøkelse: Nordmenn var skeptiske til kjøttkopier

Hegermark, Wenche Aale; Hægermark, Wenche Aale; Varela, Paula; Gonera, Antje; 2019: Nordmenn skeptiske til kjøttkopier

do Carmo, Cátia Saldanha; Varela, Paula; Poudroux, Claire; Poudroux, Claire; Dessev, Tzvetelin; Myhrer, Kristine S.; Rieder, Anne; Zobel, Hanne; Sahlstrøm, Stefan; Knutsen, Svein Halvor; 2019: The quality of expanded snacks from pea and oat fractions processed by extrusion technology

Varela, Paula; 2019: Consumers individual differences in satiety perception.

do Carmo, Cátia Saldanha; Varela, Paula; Poudroux, Claire; Dessev, Tzvetelin; Myhrer, Kristine S.; Rieder, Anne; Zobel, Hanne; Sahlstrøm, Stefan; Knutsen, Svein Halvor; 2019: Extrusion of pea and oat ingredients to produce a healthy expanded snack

Berget, Ingunn; Cuong, Nguyen Quoc; Varela, Paula; Måge, Ingrid; Næs, Tormod; 2019: Sequential Clusterwise Rotations (SCR) - a tool for clustering three way data

Almli, Valerie Lengard; Vennerød, Frida Felicia; Varela, Paula; Hersleth, Margrethe; 2018: Smakssentivitet og preferanser for saltsmak hos barn

Gonera, Antje; Milford, Anna Birgitte; Varela, Paula; Romm, Jonathan; 2018: Seminar and Workshop Market & Consumer Insights and Future Scenarios for Norwegian Plant Proteins

Ares, Gastón; Varela, Paula; 2018: Consumer-based methodologies for sensory characterization

Varela, Paula; Ares, Gastón; 2018: Recent advances in consumer research

Ueland, Øydis; Grini, Ida Synnøve Bårvåg; Varela, Paula; Gonera, Antje; Kraggerud, Hilde; 2018: Seniors, the conscientious consumers

Varela, Paula; 2018: Healthy food product development, the complexity of the multisensory experience

Varela, Paula; Ares, Gastón; 2018: Social responsibility: the often forgotten side of sensory & consumer science

Schmidt, Gesine; Myhrer, Kristine S.; Vågen, Ingunn Molund; Guren, Gerd; Wetterhus, Elin Merete; Johansen, Silje; Haugen, John-Erik; Varela, Paula; Borge, Grethe Iren Andersen; 2018: Flavour and health-related quality in head cabbage – glucosinolates, volatiles and sensory attributes and their relationships

Gaarder, Mari; Berget, Ingunn; Varela, Paula; 2018: CATA or JAR - Do they revile different drivers of liking?

Varela, Paula; Myhrer, Kristine S.; Fifi, Viridiana; Arvisenet, Gaelle; Gonera, Antje; Valentin, Dominique; 2018: The clash between naturalness and processed perception in plant based foods

Nguyen, Quoc Cuong; Næs, Tormod; Varela, Paula; 2018: Different mouth behavior influence expectations of satiation and satiety

Aschemann-Witzel, Jessica; Varela, Paula; Peschel, Anne Odile; 2018: Exploration of consumer categorisation of food ingredients to assess perception of by-products used in plant-based 'clean label' food products

Varela, Paula; Berget, Ingunn; Almli, Valerie Lengard; 2018: Hvordan skal vi få barn til å like sunn mat?

Nguyen, Quoc Cuong; Næs, Tormod; Varela, Paula; 2018: Main factors influencing portion-size selection using PLS Path Modelling approach

Arellano-Covarrubias, Araceli; Escalona-Buendía, Héctor B.; Gómez-Corona, Carlos; Varela, Paula; 2018: Connecting flavors in social media: a cross cultural study with beer pairing

Varela, Paula; Berget, Ingunn; Castura, John; Meyners, Michael; Schlich, Pascal; Ares, Gastón; 2018: An in-depth look into collection and analysis of temporal data: A case study with TDS and TCATA

Myhrer, Kristine S.; Vågen, Ingunn Molund; Guren, Gerd; Schmidt, Gesine; Borge, Grethe Iren Andersen; Varela, Paula; 2018: From seeds to plate – using sensory descriptions as a tool to support the increase of Brassica vegetables consumption in Norway

Nguyen, Quoc Cuong; Næs, Tormod; Varela, Paula; 2018: Investigating the influence of different mouth behaviour on expectations of satiation and satiety

Varela, Paula; Næs, Tormod; Hervé, Abdi; 2018: Focusing consumers responses by restricting the number of answers in a CATA test: further exploration of Check-k-that-apply

Pedersen, Mads Erling; Moulin, S.; Berget, Ingunn; Varela, Paula; Næs, Tormod; Beck, S.; 2018: Sensory profiling of loudspeakers using rapid methods compared to traditional QDA

Varela, Paula; Gonera, Antje; 2018: Hvorfor ikke vegetar?

Bergslien, Helge; Ueland, Øydis; Varela, Paula; Altintzoglou, Themistoklis; Rognså, Guro Helgesdotter; Iversen, Stian Gjerstad; Lindberg, Diana; Rud, Ida; Rosnes, Jan Thomas; 2018: Personalized Food - strategic research program at Nofima encompassing the whole food value chain

Berget, Ingunn; Nguyen, Quoc Cuong; Varela, Paula; 2018: Sensory Drivers of Liking and Intake in yogurts of different textures

Borge, Grethe Iren Andersen; Vågen, Ingunn Molund; Guren, Gerd; Vergara, Fredd; Schmidt, Gesine; Hagen, Sidsel Fiskaa; Myhrer, Kristine S.; Varela, Paula; 2017: Mapping sensory quality and plant compounds to improve consumer choice of Brassica oleracea vegetables

Almli, Valerie Lengard; Hersleth, Margrethe; Kasebo, I.M.; Kristiansen, Hanne; Vennerød, Frida Felicia; Masi, C.; Varela, Paula; 2017: Dos and don'ts in CATA testing with 7-9 year old children. Learnings from studies on bread and fruit smoothies

Nguyen, Quoc Cuong; Næs, Tormod; Kraggerud, Hilde; Varela, Paula; 2017: The potential of temporal methods for characterizing the dynamic sensory profile of semi-solid foods. When does running TCATA or TDS make a difference (Flach presentation)

Berget, Ingunn; Liland, Kristian Hovde; Varela, Paula; Ares, Gaston; Næs, Tormod; 2017: Comparison of MFA and INDSCAL for analysis of PSP data

Varela, Paula; 2016: Sensory characterisation based on consumers’ perception – new Methods for the new times.

Varela, Paula; 2016: Sensory perception of fat and its implications for consumer preferences

Berget, Ingunn; Castura, J; Carlehög, Mats; Ares, Gaston; Næs, Tormod; Varela, Paula; 2016: Multiway comparison of TCATA and TDS: What are the real differences between these methods?

Berget, Ingunn; Næs, Tormod; Varela, Paula; 2016: Clustering data from projective mapping

Varela, Paula; Berget, Ingunn; Myhrer, Kristine S.; Liland, Kristian Hovde; Ares, Gaston; Næs, Tormod; 2016: Methodological developments in Polarized Sensory Positioning (PSP)

Varela, Paula; Carlehög, Mats; Berget, Ingunn; Castura, J; Ares, Gaston; Næs, Tormod; 2016: All you wanted to know about dominance and never dared to ask. An exploration of the concept of dominance in TDS tests

Varela, Paula; Almli, Valerie Lengard; Vennerød, Frida Felicia; Kristiansen, Hanne; Masi, C.; Hersleth, Margrethe; 2016: Children's hedonic perception of bread - comparison of results from CATA (Check-all-that-apply) and preference mapping

Varela, Paula; Lezaeta, A.; Kraggerud, Hilde; Næs, Tormod; 2016: Check-k-that-apply: implications of restricting the number of answers in CATA questions

Mitterer-Daltoé, M.; Schuastz-Breda, L.; Belusso, A.C.; Arruda-Nogueira, B.; Fiszman, Susana; Varela, Paula; 2016: Projective mapping and food stickers: a good tool for better understanding children perception of fish

Varela, Paula; 2016: Novel flexible methods of sensory description, application in industrial research and new product development

Varela, Paula; Wahlgren, Marte Berg; Almli, Valerie Lengard; 2015: Oral processing and satiety perception in solid foods. A case study on barley bread

Berget, Ingunn; Liland, Kristian Hovde; Myhrer, Kristine S.; Varela, Paula; Næs, Tormod; 2015: Critical comparison of distance based methods, PCA and multiblock analyses of Polarized Sensory Positioning data

Berget, Ingunn; Næs, Tormod; Varela, Paula; 2015: Consumer segmentation in Projective Mapping

Antúnez, L.; Oliveira, D.; Vidal, L.; Ares, Gaston; Næs, Tormod; Varela, Paula; 2015: Influence of wholistic/analytic cognitive style on results from projective mapping

Varela, Paula; 2015: Advances in Sensory and Consumer Tools and Methods. From rating to not asking and back again

Varela, Paula; 2015: Alternative methods of product profiling, application in industrial research and new product development

Varela, Paula; 2015: Caracterización sensorial desde el consumidor: nuevas metodologías descriptivas alternativas

Varela, Paula; 2015: Cocoa, coffee and tea, the complexity of a multisensory experience

Varela, Paula; Ares, Gaston; Ares, Gastón; 2015: Special issue title: "Food, emotions and food choice"

Wahlgren, Marte Berg; Almli, Valerie Lengard; Carlehög, Mats; Varela, Paula; 2015: Dynamic sensory perception as related to satiety in solid foods. A case study on barley bread

Gaarder, Mari Øvrum; Varela, Paula; Hersleth, Margrethe; 2015: Use of Napping and CATA in industrial R&D, Tools for guidance in the product development process

Fiszman, Susana; Carrillo, Elizabeth; Varela, Paula; 2015: Comparison between dietary supplements and food bars for being the best carrier to glucomannan. A rating-based conjoint experiment

Fiszman, Susana; Carrillo, Elizabeth; Varela, Paula; 2015: Konjac glucomannan-containing product as perceived by consumers. Is food better than pills?

Cunha, L.M.; Goncalves, A.T.S.; Varela, Paula; Hersleth, Margrethe; Costa Neto, E.M.; Grabowski, N.T.; House, J.; Santos, P.; de Moura, A.P.; 2015: Adoption of insects as a source for food and feed production: A cross-cultural study on determinants of acceptance

Varela, Paula; 2015: Editorial overview: Sensory science and consumer perception

Næs, Tormod; Berget, Ingunn; Varela, Paula; 2015: An overview of statistical methods for analysing napping data

Næs, Tormod; Varela, Paula; Varela, Paula; 2015: Trends in sensory and consumer science

Næs, Tormod; Varela, Paula; Varela, Paula; 2015: Trends in sensory and consumer science

Varela, Paula; Almli, Valerie Lengard; Hersleth, Margrethe; 2014: The challenges of understanding children food choices

Varela, Paula; Carlehög, Mats; Hersleth, Margrethe; Næs, Tormod; 2014: A rapid way for better understanding consumers’ drivers. A new affective approach to projective mapping

Varela, Paula; Myhrer, Kristine S.; Næs, Tormod; 2014: The best of both worlds: rapidity and enhanced discrimination with a trained panel. Exploration of global and partial PSP with a descriptive step

Fiszman, S.; Varela, Paula; Diaz, P.; Linares, M.B.; Garrido, M.D.; 2014: What is satiating? Consumer perceptions of satiating foods

Varela, Paula; Antunez, Lucia; CADENA, RAFAEL SILVA; GIMÉNEZ, ANA; Ares, Gaston; 2014: Application of mobile eye-tracking for better understanding a projective mapping task

Varela, Paula; Ares, Gaston; 2014: The future of rapid methodologies for sensory characterization

Varela, Paula; Ares, Gaston; Fiszman, Susana; Giménez, Ana; Daltoe, Marina Mitterer; Antúnes, Lucía; CADENA, RAFAEL SILVA; 2014: Potentialities and drawbacks of the use of eye-tracking tools in the exploration of consumer perception of meals and food packs

Varela, Paula; VIDAL, LETICIA; Antunez, Lucia; CADENA, RAFAEL SILVA; GIMÉNEZ, ANA; Ares, Gaston; 2014: What is behind a projective mapping test? Cognitive aspects of holistic approaches

VIDAL, LETICIA; Giménez, Ana; Varela, Paula; Ares, Gaston; 2014: Comparison of MFA and GPA for the analysis of projective mapping data

VIDAL, LETICIA; Silva Cadena, R.; Antunez, Lucia; Giménez, Ana; Varela, Paula; Ares, Gaston; 2014: Segmentation in projective mapping, a tool for better understanding consumers’ perception