Morten Heide

Scientist

PhD
+47 908 49 530
+47 77 62 90 97
morten.heide@nofima.no
Publications in Cristin
Tromsø

Morten Heide

Scientist

Biography Morten Heide

I have worked as a scientist at Nofima in the department of Marketing Research since 2001. My research is on consumer and customer level, with a particular focus on product and market development.
I have worked with a wide range of projects on various species (and product forms) such as cod (fresh, thawed, clipfish, stockfish, farmed and live stored), salmon, herring, mackerel, saith and shrimp. The projects have been carried out in different countries and cultures such as Norway, France, Germany, Britain, Portugal, Spain, Ukraine, Poland, USA, Egypt, Nigeria and South Africa. I have worked with most of the value chain, from Norwegian fishermen, producers and exporters to foreign importers, wholesalers, processors, supermarket chains, restaurants and consumers.I have long experience as a project manager, and I have participated in a number of projects. I have worked with projects with different objectives and issues, from new herring products to Germany and Ukraine, restaurant testing farmed cod in Norway and England, salmon to South Africa and French consumers’ perception of fresh and thawed cod. Many of the projects have focused on development and testing of new products and product forms in different market. These include ready-to-use stockfish, farmed and live stored cod, new herring and shrimp products, thawed codfillets and seafood souvenirs.
I have a Master in Fishery Science (Fiskerikandidat) from the Tromsø University, and have studied at the Univerity and Stirling and Wageningen University.

Morten Heide has 69 publications at Nofima:

Increased consumption of seafood in Norway – opportunities and barriers in Norwegian seafood processing industry

Heide, Morten

2020

Nofima reports

Consumer reactions to communication about innovative processing technologies in iNOBox

Altintzoglou, Themistoklis; Heide, Morten

2020

Nofima reports

Temperature fluctuations in processing and distribution: Effect on the shelf life of fresh cod fillets (Gadus morhua L.)

Lorentzen, Grete Elisabeth; Ageeva, Tatiana Nikolaevna; Heide, Morten; Esaiassen, Margrethe

2020

Short communication

Hvordan øke salg av sjømat i Norge

Heide, Morten

2019

Article in business/trade/industry journal

Report 2, Arctic Food. Status, Value and Challenges for food production in Arctic Norway

Nøstvold, Bjørg Helen; Kvalvik, Ingrid; Heide, Morten; Govaerts, Florent; Hansen, Kristin Beate; Dalmannsdottir, Sigridur; Halland, Hilde; Vøllestad, Åse; Ramstad, Susanne

2019

Nofima reports

Increased consumption of seafood in Norway – opportunities and barriers in Norwegian retail

Heide, Morten

2019

Nofima reports

På tide med tint torsk. To forskere samtaler om torsk som er tint

Altintzoglou, Themistoklis; Heide, Morten

2018