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Biography Margrethe Hersleth

I am a Research Director in Nofima, where I have been working since 1992. My research areas are sensory perception of food, factors that affects food intake and general consumer insight. My interests also include children’s learning mechanisms for a healthy and varied diet, and development of methods for sensory measurements and consumer-studies. In addition, I have a part-time job as an associate professor at NMBU where I teach sensory- and consumer sciences at bachelor and master levels. My background is MSc in food sciences from NMBU in 1985 followed by a PhD in 2005. During these years I worked in the ministry of agriculture, in Tine SA and in Matforsk as an adviser in quality systems projects and product improvement projects inthe food industry. I have international research experience through periods of visit in US, Italy and Denmark, participation in EU-projects and international sensory organisations (ESN and E3S).

Margrethe Hersleth has 71 publications at Nofima:

Evoked contexts

Hersleth, Margrethe

2018

Sensory description of marine oils through development of a sensory wheel and vocabulary

Larssen, Wenche Merete Emblem; Monteleone, Erminio; Hersleth, Margrethe

2018

Barn & Smak - En guide i barns smaksopplevelser og kosthold

Vennerød, Frida Felicia; Grini, Ida Synnøve Bårvåg; Almli, Valerie Lengard; Hersleth, Margrethe

2017

Projective mapping based on choice or preference: An affective approach to projective mapping

Varela, Paula ; Berget, Ingunn; Hersleth, Margrethe; Carlehög, Mats; Asioli, Daniele; Næs, Tormod

2017

From wine to hollandaise sauce: Does the nature of the wine or wine reduction influence sensory attributes?

Rognså, Guro Helgesdotter; Rathe, Morten; Petersen, Mikael Agerlin; Misje, Knut-Espen; Brüggemann, Dagmar Adeline; Hersleth, Margrethe; Sivertsvik, Morten; Risbo, Jens

2017

From wine to wine reduction: Sensory and chemical aspects

Rognså, Guro Helgesdotter; Rathe, Morten; Petersen, Mikael Agerlin; Misje, Knut-Espen; Hersleth, Margrethe; Sivertsvik, Morten; Risbo, Jens

2017

The magic water test. An affective paired comparison approach to evaluate taste sensitivity in pre-schoolers.

Vennerød, Frida Felicia; Hersleth, Margrethe; Nicklaus, Sophie; Almli, Valerie Lengard

2017

A discussion of recent methodologies for combining sensory and extrinsic product properties in consumer studies

Asioli, Daniele; Varela, Paula ; Hersleth, Margrethe; Almli, Valerie Lengard; Olsen, Nina Veflen; Næs, Tormod

2017

Innovation in Traditional Food Products: Does it make Sense?

Guerrero, L.; Claret, A.; Verbeke, Wim; Sulmont-Rossé, C.; Hersleth, Margrethe

2016

European Consumers’ Definition and Perception of Traditional Foods

Verbeke, Wim; Guerrero, L.; Almli, Valerie Lengard; Vanhonacker, Filiep; Hersleth, Margrethe

2016

Sensory characteristics of wholegrain and bran-rich cereal foods - a review

Heiniö, Raija-Liisa; Noort, Martijn W.J.; Katina, Kati; Alam, Samina A.; Sözer, Nesli; de Kock, Henriëtta L.; Hersleth, Margrethe; Poutanen, Kaisa S.

2016

Metoder for forbrukertester

Hersleth, Margrethe; Almli, Valerie Lengard

2015

Consumer perception of food-beverage pairings: the influence of unity in variety and balance

Paulsen, Morten Thyregod; Rognså, Guro H.; Hersleth, Margrethe

2015

Smaker frem sjømatkvalitet

Hersleth, Margrethe; Langsrud, Solveig; Hansen, Anlaug Ådland

2015

Dish composition: children’s mental representation and expected liking

Olsen, Nina Veflen; Altintzoglou, Themistoklis; Almli, Valerie Lengard; Hersleth, Margrethe; Skuland, Aase Vorre; Honkanen, Pirjo

2015

Investigating individual preferences in rating and ranking conjoint experiments. A case study on semi-hard cheese

Almli, Valerie Lengard; Øvrum, Arnstein; Hersleth, Margrethe; Almøy, Trygve; Næs, Tormod

2015

Stability in consumer responses to familiar and new chocolates during a period of exposure

Næs, Tormod; Segtnan, Anne; Granli, Britt Signe; Menichelli, Elena; Hersleth, Margrethe

2015

Reduserer saltet i maten

Veiseth-Kent, Eva; Hersleth, Margrethe

2014

SENSORISK KVALITET PÅ MARINE OLJER

Larssen, Wenche Merete Emblem; Hersleth, Margrethe

2014

Effects of NaCl substitution on the sensory properties of sausages: Temporal aspects

Paulsen, Morten Thyregod; Nys, Alexia; Kvarberg, Randi; Hersleth, Margrethe

2014

Innovations in traditional foods: Impact on perceived traditional character and consumer acceptance

Vanhonacker, Filiep; Kühne, Bianka; Gellynck, Xavier; Guerrero, Luis; Hersleth, Margrethe; Verbeke, Wim

2013

Consumer Perception of Dry-Cured Ham – A Cross-Cultural Study in Italy, Norway and Spain

Hersleth, Margrethe; Næs, Tormod; Guerrero, Luis; Claret, Anna; Recchia, Annamaria; Dinnella, Caterina; Monteleone, Erminio

2013

Consumer acceptability of differently processed bacons using raw materials from entire males

Lunde, Kathrine; Skuterud, Ellen; Lindahl, Gunilla; Hersleth, Margrethe; Egelandsdal, Bjørg

2013

Preference mapping of salmon-sauce combinations: The influence of temporal properties

Paulsen, Morten thyregod; Næs, Tormod; Ueland, Øydis; Rukke, Elling-Olav; Hersleth, Margrethe

2013

Cross-cultural conceptualization of the words Traditional and Innovation in a food context by means of sorting task and hedonic evaluation

Guerrero, Luis; Claret, Anna; Verbeke, Wim; Vanhonacker, Filiep; Enderli, Géraldine; Sulmont-Rossé, Claire; Hersleth, Margrethe; Guàrdia, Maria Dolors

2012

Genetic Variation of an Odorant Receptor OR7D4 and Sensory Perception of Cooked Meat Containing Androstenone

Lunde, Kathrine; Egelandsdal, Bjørg; Skuterud, Ellen; Mainland, Joel D.; Lea, Tor Erling; Hersleth, Margrethe; Matsunami, Hiroaki

2012

Lamb meat - Importance of origin and grazing system for Italian and Norwegian consumers

Hersleth, Margrethe; Næs, Tormod; Rødbotten, Marit; Lind, Vibeke; Monteleone, Erminio

2012

Sensory perception of salmon and culinary sauces - An interdisciplinary approach

Paulsen, Morten thyregod; Ueland, Øydis; Nilsen, Asgeir; Öström, Åsa; Hersleth, Margrethe

2012

Consumers' acceptance of innovations in traditional cheese. A comparative study in France and Norway

Almli, Valerie Lengard; Næs, Tormod; Enderli, Géraldine; Sulmont-Rosse, Claire; Issanchou, Sylvie; Hersleth, Margrethe

2011

Effekt av kjønn på kjøttkvalitet hos norske lam slaktet i september

Lind, Vibeke; Berg, Jan; Eilertsen, Svein; Hersleth, Margrethe; Eik, Lars Olav

2011

General image and attribute perceptions of traditional food in six European countries

Almli, Valerie Lengard; Verbeke, Wim; Vanhonacker, Filiep; Næs, Tormod; Hersleth, Margrethe

2011

How European Consumers Define the Concept of Traditional Food: Evidence From a Survey in Six Countries

Vanhonacker, Filiep; Verbeke, Wim; Guerrero, Luis; Claret, Anna; Conte, Michele; Scalvedi, Luisa; Zakowska-Biemans, Sylwia; Gutkowska, Krystyna; Sulmont-Rosse, Claire; Raude, Jocelyn; Granli, Britt Signe; Hersleth, Margrethe

2010

Perception of traditional food products in six European regions using free word association

Guerrero, Luis; Claret, Anna; Verbeke, Wim; Enderli, Geraldine; Zakowska-Biemans, Sylwia; Vanhonacker, Filiep; Issanchou, Sylvie; Sajdakowska, Marta; Scalvedi, Luisa; Granli, Britt Signe; Contel, Michele; Hersleth, Margrethe

2010

Consumers' acceptance of innovations in dry-cured ham Impact of reduced salt content, prolonged aging time and new origin

Hersleth, Margrethe; Almli, Valerie Lengard; Verbeke, Wim; Guerrero, Luis; Næs, Tormod

2010

Profiling European traditional food consumers

Vanhonacker, F.; Almli, Valerie Lengard; Hersleth, Margrethe; Verbeke, W.

2010

The importance of the recruitment method for androstenone sensitivity with respect to accurate sensory evaluation of androstenone tainted meat

Lunde, Kathrine; Skuterud, Ellen; Egelandsdal, Bjørg; Furnols, Maria Font i; Nute, Geoffrey R.; Bejerholm, Camilla; Nilsen, Asgeir; Stenstrøm, Yngve; Hersleth, Margrethe

2010

Acceptance of calorie-reduced yoghurt: Effects of sensory characteristics and product information

Johansen, Susanne Margrete Bølling; Næs, Tormod; Øyaas, Jorun; Hersleth, Margrethe

2010

A new approach to product set selection and segmentation in preference mapping

Johansen, Susanne Margrete Bølling; Hersleth, Margrethe; Næs, Tormod

2010

Consumer-driven definition of traditional food products and innovation in traditional foods. A qualitative cross-cultural study

Guerrero, Luis; Guàrdia, Maria Dolors; Xicola, Joan; Verbeke, Wim; Vanhonacker, Filiep; Zakowska-Biemans, Sylwia; Sajdakowska, Marta; Sulmont-Rossé, C; Issanchou, Sylvie; Contel, Michele; Scalvedi, M. Luisa; Granli, Britt Signe; Hersleth, Margrethe

2009

Association between traditional food consumption and motives for food choice in six European countries

Pieniak, Zuzanna; Verbeke, Wim; Vanhonacker, Filiep; Guerrero, Luis; Hersleth, Margrethe

2009

Effects of concentrate or ryegrass-based diets (Lolium multiflorum) on the meat quality of lambs grazing on semi-natural pastures

Lind, Vibeke; Berg, Jan; Eik, Lars Olav; Eilertsen, Svein; Mølmann, Jørgen; Hersleth, Margrethe; Afseth, Nils Kristian; Haugland, Espen

2009

Meat quality of lamb: Pre-slaughter fattening on cultivated or mountain range pastures

Lind, Vibeke; Berg, Jan; Eik, Lars Olav; Mølmann, Jørgen; Haugland, Espen; Jørgensen, Marit; Hersleth, Margrethe

2009

High-throughput Measurements for Functional Genomics of Milk

Martens, Harald; Kohler, Achim; Afseth, Nils Kristian; Wold, Jens-Petter; Hersleth, Margrethe; Berget, Ingunn; Ådnøy, Tormod; Skaugen, Morten; Isaksson, Tomas; Vegarud, Gerd; Criscione, Andrea; Mevik, Bjørn-Helge; Frøst, M.B.; Randby, Åshild T.; Prestløkken, Egil; Berg, Paul Ragnar; Kent, Matthew Peter; Lien, Sigbjørn; Omholt, Stig W.

2007

Perception of Bread: Comparison of Consumers and Trained Assessors

Hersleth, Margrethe; Berggren, R.; Westad, Frank; Martens, Magni

2005

Perception of cheese: A comparison of quality scoring, descriptive analysis and consumer responses

Hersleth, Margrethe; Ilseng, M. Austvoll; Martens, Magni; Næs, Tormod

2005

Consumer acceptance of cheese, influence of different testing conditions

Hersleth, Margrethe; Ueland, Øydis; Allain, H.; Næs, Tormod

2005

Variable selection in PCA in sensory descriptive and consumer data

Westad, Frank; Hersleth, Margrethe; Lea, Per; Martens, Harald

2003

Effect of contextual factors on liking for wine use of robust design methodology

Hersleth, Margrethe; Mevik, Bjørn-Helge; Næs, Tormod; Guinard, J.-X.

2003

Effect of contextual factors on liking for wine - use of robust design methodology

Hersleth, Margrethe; Mevik, Bjørn-Helge; Næs, Tormod; Guinard, J.-X.

2003