Biography Ingelinn Eskildsen Pleym
I work as a researcher in the department Marketing Research. My focus of interest is marketing and strategy related issues in international trade; development of new and established markets; strategic decision-making and how businesses cope with competition and product development. I have worked on many projects related to clipfish or whitefish industry, but I also work on projects related to pelagic Fish, salmon and byproducts from a variety of species. Further, I have been involved in projects related to quality and freshness of fish and questions related to sustainability. Currently we are working on a 3 year project on e-commerce. The market I know best is Brazil, but I have knowledge of Angola, Portugal and Spain, Japan, South-Korea and China. I also know South-east Asia from my days as a student there.
Ingelinn Eskildsen Pleym has 29 publications at Nofima:
1. June 2019 – 31. May 2023
In 2017, the European Commission launched the “Food from the Oceans” report, specifically suggesting that marine species at lower levels in the food chain are the future of sustainable aquaculture.
1. January 2019 – 31. January 2021
What opportunities and challenges does e-commerce present for Norwegian seafood businesses, and what requirements apply for products sold online?
1. January 2018 – 31. December 2020
The main objective of this project is to investigate the non-tariff barriers faced by Norwegian seafood exporters in the process of (enterprise) internationalization.
18. April 2017 – 1. September 2020
Snow crab is a relatively new species for the Norwegian seafood industry. The aim of this project has been to contribute towards a sustainable crab fishery in the future and to make the best possible use of this new resource.
1. March 2015 – 28. February 2019
In this multi-disciplinary project we have studied the entire value chain for mackerel and farmed salmon.
1. December 2014 – 1. May 2015
The project will recommend market strategies for Norwegian bacalhau in Angola.
1. January 2014 – 1. June 2015
In this project we will study market changes and potential for Norwegian bacalhau in Brazil.
1. January 2014 – 31. December 2016
The current focus is on the future competitive situation for Norwegian clipfish. Are the competitive advantages for the Norwegian industry eroding? If so, why?