Biography Ingelinn Eskildsen Pleym
I work as a researcher in the department Marketing Research. My focus of interest is marketing and strategy related issues in international trade; development of new and established markets; strategic decision-making and how businesses cope with competition and product development. I have worked on many projects related to clipfish or whitefish industry, but I also work on projects related to pelagic Fish, salmon and byproducts from a variety of species. Further, I have been involved in projects related to quality and freshness of fish and questions related to sustainability. Currently we are working on a 3 year project on e-commerce. The market I know best is Brazil, but I have knowledge of Angola, Portugal and Spain, Japan, South-Korea and China. I also know South-east Asia from my days as a student there.
Ingelinn Eskildsen Pleym has 27 publications at Nofima:
1. January 2019 – 31. January 2021
What opportunities and challenges does e-commerce present for Norwegian seafood businesses, and what requirements apply for products sold online?
1. January 2018 – 31. December 2020
The main objective of this project is to investigate the non-tariff barriers faced by Norwegian seafood exporters in the process of (enterprise) internationalization.
1. December 2014 – 1. May 2015
The project will recommend market strategies for Norwegian bacalhau in Angola.
1. January 2014 – 31. December 2016
The current focus is on the future competitive situation for Norwegian clipfish. Are the competitive advantages for the Norwegian industry eroding? If so, why?