- Scientific publications
- Other publications
Biography Geir Sogn-Grundvåg
I have worked as a senior researcher at Nofima since 1998. My research focuses mostly on various aspects of product differentiation. I have a Master of Science degree in marketing from the Norwegian College of Fishery Science at the University of Tromsø (1992). My PhD which focuses on market orientation is from the same institution (2001). I also hold a Master of Science degree in marketing from the University of Stirling (1994). In 2007 I was found to be competent as a Professor at the University of Stavanger.
Geir has 50 scientific publications in Cristin:
Cordeiro, Cheryl Marie; Sogn-Grundvåg, Geir; 2019: An integral systems theory perspective of interdisciplinary collaboration: The example of CATCH, a capture-based aquaculture research project for quality Norwegian cod products
Altintzoglou, Themistoklis; Sone, Izumi; Voldnes, Gøril; Nøstvold, Bjørg Helen; Sogn-Grundvåg, Geir; 2018: Hybrid Surveys: A Method for the Effective Use of Open-Ended Questions in Quantitative Food Choice Surveys
Gray, Brendan; Sogn-Grundvåg, Geir; Bell, Jim; Chapman, Cassandra; Whiten, Jemma; 2007: What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions
Sogn-Grundvåg, Geir; Grønhaug, Kjell; Lorentzen, Lorentz Thode; Bendiksen, Bjørn Inge; Gilmore, Audrey; 2007: Responding to eroding competitive advantages: observations from the Norwegian seafood industry
Geir has 45 other publications in Cristin:
Tobiassen, Torbjørn; Herland, Hilde; Heide, Morten; Østli, Jens; Sogn-Grundvåg, Geir; Midling, Kjell Øyvind; Erikson, Ulf Gøran; Digre, Hanne; 2012: Bedøvelse av laksefisk - status i forhold til forskrift og produktfeil
Bjørklund, Oddrun; Asche, Frank; Sogn-Grundvåg, Geir; Tveterås, Ragnar; Honkanen, Pirjo; Voldnes, Gøril; Isaksen, John Roald; Heide, Morten; 2010: Markedsforskning knyttet til sjømat - Kartlegging i Norge, Vest-Europa og Nord-Amerika
1. December 2013 – 1. May 2015
The aim of this project is to provide strategically important knowledge of the South African seafood market.
1. April 2014 – 31. October 2018
CATCH is a visionary project where the objective is to “catch” the maximal sustainable value of wild Atlantic cod based on live storage.
1. March 2015 – 28. February 2019
In this multi-disciplinary project we have studied the entire value chain for mackerel and farmed salmon.
1. March 2018 – 28. February 2022
Can we increase the value of salmon by emphasizing salmon quality in different ways?