Biography Geir Sogn-Grundvåg
I have worked as a senior researcher at Nofima since 1998. My research focuses mostly on various aspects of product differentiation. I have a Master of Science degree in marketing from the Norwegian College of Fishery Science at the University of Tromsø (1992). My PhD which focuses on market orientation is from the same institution (2001). I also hold a Master of Science degree in marketing from the University of Stirling (1994). In 2007 I was found to be competent as a Professor at the University of Stavanger.
Geir Sogn-Grundvåg has 98 publications at Nofima:
1. January 2020 – 20. December 2022
During this project, we will be identifying how the use of various types of commercial fishing gear affect the physiology and mortality of cod and thus their welfare and quality. We will also be investigating the links between ethical fishing, quality and price.
1. March 2018 – 28. February 2022
Can we increase the value of salmon by emphasizing salmon quality in different ways?
18. April 2017 – 1. September 2020
Snow crab is a relatively new species for the Norwegian seafood industry. The aim of this project has been to contribute towards a sustainable crab fishery in the future and to make the best possible use of this new resource.
1. March 2015 – 28. February 2019
In this multi-disciplinary project we have studied the entire value chain for mackerel and farmed salmon.
1. April 2014 – 31. October 2018
CATCH is a visionary project where the objective is to “catch” the maximal sustainable value of wild Atlantic cod based on live storage.
1. April 2011 – 30. March 2019
The goal of the centre was a paradigm shift within fisheries technology.